City-scale AI concierge,
built with governments
We pair Trip Builder's travel-domain sLLM AI assistant with tourism boards and city consortiums — driving inbound visits, repeat rates, and a real tourism data layer.
Why a city-scale AI concierge
Limits that individual OTAs and search can't address.
Fragmented tourism infrastructure
City sites, tourism-board apps, and SNS handles are scattered — out-of-town visitors get lost.
Low international inbound
Cities outside Seoul lack multilingual infrastructure — visitor share stays low. A per-city multilingual concierge is needed.
No tourism data layer
Routes, satisfaction, dwell time — the data needed to improve infrastructure isn't being captured.
Consortium model
City + tourism board + Trip Builder + local operators — a tri-party consortium.
City-tuned AI agent
A dedicated agent trained on each city's POIs, events, restaurants, and transit — branded in the city's colors.
Multilingual inbound concierge
English · Chinese · Japanese chat removes the language barrier for international visitors.
Tourism data layer
Anonymized routes, dwell time, and satisfaction data feed back into city decisions.
100-persona STTI
Smart Travel Type Inventory matches visitors to the right itinerary — boosting repeat visits.
Live + in-progress cities
Starting with Ulsan in 2022, partnering with five metropolitan-scale cities.
Ulsan
2022 consortium — Wassuh Ulsan in production. Travel-personality + AI personalization.
Busan
Locally-tuned AI agent in development.
Jeonju
Hanok Village pilot project (D camp July D-Day).
Suwon
Suwon Cultural Foundation Haenggung-dong tourism content pilot.
Jeju
Partnership with CLICK JEJU and other local players.
Seogwipo
Joint Jeju regional tourism infrastructure.